La-Z-Boy

WE BELIEVE

Work type: paid

Problem:

La-Z-Boy in the Portland, Salem, Eugene and surrounding areas is the last standing locally owned La-Z-Boy stores. The remaining stores in the country are corporately owned. The goal at hand was to show the faces and personality of the workers from all over the company to show that La-Z-Boy Portland is not an ordinary furniture experience.

The Solution:

The We believe video shows that the workers are more than just salesmen or managers. By showing what people truly believe, whether it be serious or funny, viewers are able to relate with the workers and see a different side that might not be visible at the store.